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Air conditioning industry outlook for 2021: opportunities and challenges coexist

  • Categories:NEWS
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  • Time of issue:2021-03-29 14:45
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(Summary description)

Air conditioning industry outlook for 2021: opportunities and challenges coexist

(Summary description)

  • Categories:NEWS
  • Author:
  • Origin:
  • Time of issue:2021-03-29 14:45
  • Views:
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    The coexistence of "danger" and "machine" in 2020 has become an unforgettable year in history, and it has also become an unforgettable year for the entire air-conditioning industry chain. Compared with the market hit hard by the epidemic in 2020, 2021 should be faced It is a more stable and relaxed market environment. After several years of reorganization and digestion, the industry structure and competitive environment have become clearer, and companies have established new goals and development directions in an orderly manner.

    At present, judging from the feedback from many parties in the market, although the main tone of the industry's growth has been set, there are also certain hidden concerns. That is the rising raw material market and the constantly squeezed profit margins.

    Since the second half of 2020, with the promotion of a series of loose policies, market demand has increased, and the prices of raw materials have begun to rise. However, this situation has not been alleviated after entering 2021, and there is a gradual strengthening trend. The rise in the prices of downstream steel, copper, aluminum and other raw materials has already affected the entire air-conditioning industry chain. Since the second half of 2020, downstream air-conditioning companies have issued rounds of price increase notices, but motor companies, which are basic upstream accessories, appear to be a little low-key.

    At present, most air-conditioning component companies and downstream complete machine companies adopt a price linkage policy, and the prices of raw materials increase, and the products of component companies will inevitably adjust prices accordingly. However, as we all know, in the entire air-conditioning production chain, the motor is one of the key components. Due to the large number of participating companies in the industry, the technical threshold is relatively low, and the bargaining power has been relatively weak. Profit margins are constantly being squeezed in the "price increase tide". "The environment is better, but profits are declining" has become the voice of many electrical machinery companies.

    The sustainability of the export market is also an uncertain factor for the market in 2021. The export market was suddenly "stimulated" in the second half of 2020, and orders were flooding in. This trend will continue after 2021, but there are still more uncertainties in the long-term. In addition, the rising raw material prices will inevitably weaken the profitability of the export market. And under the normalization of the global epidemic, countries Having begun to gradually restore the domestic economic order, the export advantage of Chinese products may be slightly weakened.

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